Built for the people who wear what they love.
Founded in 2019, Demo 04 is a curated merch destination bringing together drops, staples and limited collabs from across 50+ labels — all in one bright, friendly place.
Explore the shop →Quality & design over hype.
We started Demo 04 because shopping for the things you wear every day shouldn't feel like a scavenger hunt. We bring the best drops, dependable staples and the occasional limited collab together, curated by people who actually care about how a piece is made.
Everything we list is thoughtfully sourced and made to last — chosen for materials, fit and finish, not just the logo on the tag. If it isn't good enough for our own closets, it doesn't make the shelf.
Most of all, Demo 04 is about community. We build with the people who shop with us — your feedback shapes what we stock, and your fits inspire what we feature next.
What we stand for.
Curated, not cluttered
A tight edit of pieces worth your time — no endless scrolling, no filler.
Quality first
Materials, fit and finish vetted before anything earns a spot on the shelf.
Fair & transparent
Honest pricing and clear sourcing — what you see is exactly what you get.
Community-driven
We build with the people who shop with us — your fits shape what's next.